The Avenue Naples

The Avenue – Naples’ Next Icon of Coastal‑Urban Luxury

Overview

Poised at the eastern gateway of Fifth Avenue South, The Avenue reimagines two city blocks—between 9th and 11th Streets South—as a pedestrian‑friendly enclave where sophisticated living meets boutique retail and fine dining. Four stately, three‑story buildings anchor the 4.3‑acre site, wrapping 75,000 square feet of ground‑level shops and restaurants with 50 ultra‑luxury condominiums above, all served by 326 valet and self‑park spaces.

Architecture & Landscape

Designed by Morris Adjmi Architects in collaboration with Naples‑based MHK, the architecture is a “legacy design statement”—stone façades, graceful arches and shaded loggias that echo Old Naples’ coastal charm while introducing clean contemporary lines. Lush pathways—including Oak Row, a tree‑lined promenade bisecting the site—stitch Fifth Avenue to Tin City, creating an inviting public realm and a seamless flow of light, shade and sea breezes.

Residences

The Avenue offers just 50 curated homes—two‑ to four‑bedroom floor plans ranging from approximately 1,800 to 3,400 square feet, with three signature penthouses crowning the collection. Expect 10‑foot ceilings, Italian cabinetry, oversized islands, premium appliance suites, spa‑inspired baths and deep private terraces oriented for morning light and sunset glow. Pre‑construction pricing currently spans ~$3 million to nearly $8 million.

Amenities & Services

Each pair of buildings enjoys its own residents’ lounge, resort‑style pool deck, and state‑of‑the‑art fitness studio. A full‑service concierge team delivers five‑star, hotel‑level services—from valet and in‑residence dining to beach club arrangements—ensuring effortless living whether owners are in residence year‑round or seasonally.

Retail, Dining & Lifestyle

Curated “high‑street” boutiques, specialty services and chef‑driven cafés animate the ground floor, complemented by shaded courtyards and alfresco dining along Oak Row. Step outside to explore the art galleries, theaters and white‑sand beach that make historic Fifth Avenue South one of America’s most coveted promenades—all within an easy stroll, bike ride or golf‑cart hop.

Timeline & Opportunity

Demolition commenced February 2025, with vertical construction slated to begin this quarter and targeted completion within 24 months. Early release homes in the 900‑block building are now accepting contracts; larger residences in the 1000‑block will follow. Given the limited collection and irreplaceable location, The Avenue represents a rare chance to secure new‑construction luxury in the true heart of downtown Naples.

Key Highlights at a Glance

• Residences: 50 luxury condos | 2–4 BR | 1,800–3,400 SF | $3M–$8M

• Architecture: Morris Adjmi & MHK | four three‑story buildings

• Retail/Dining: 75,000 SF curated boutiques, cafés and restaurants

• Parking: 326 combined valet & self‑park spaces; 240‑space concealed garage

• Amenities: Rooftop or courtyard pools, fitness centers, private lounges, five‑star concierge

• Lifestyle: Walk to beach, Tin City, Cambier Park and all of Fifth Avenue South

For floor plans, availability or a private tour of the on‑site sales gallery, please contact Johnathan Shirey today—your front‑row seat to Naples’ next landmark address awaits.