Introducing The Residences at Shell Bay, Auberge Collection, South Florida’s most exclusive private enclave. A world-class private club spanning 150 acres on the Intracoastal Waterway, Shell Bay affords a lifestyle like no other.
With dedicated staff at your service, Shell Bay’s extraordinary Greg Norman-designed championship golf course and Racquet Club featuring all four Grand Slam surfaces, pickleball and padel courts are now open for play, alongside a private yacht club and marina and an unparalleled wealth of resort-style amenities. Developed by The Witkoff Group and PPG Development in partnership with Auberge Collection, Shell Bay will deliver 108 one- to four-bedroom bespoke residences featuring the finest finishes and fixtures.
From fitness and wellness to fine dining with inspiring views, Shell Bay offers a curated array of experiences, all brought to life by Auberge Collection.
The Residences at Shell Bay are located at 501 Diplomat Parkway, Hallandale Beach, Florida 33009. The tower forms part of a private, approximately 150-acre Intracoastal community with golf, racquet, marina, wellness, and dining facilities. It is west of the oceanfront barrier island, not a direct Atlantic beachfront condominium.
Shell Bay is planned as a 20-story tower with 108 residences and penthouses. The regular collection is marketed with one- to three-bedroom plans, while select penthouse configurations extend to four bedrooms. Current marketing describes residences from roughly 900 to 4,500 square feet, but buyers should verify whether quoted areas are interior, exterior, or total.
Witkoff and PPG Development are the development partners, with Auberge Resorts Collection providing residential hospitality services. Kobi Karp is the architect, AvroKO is designing the interiors, and Nievera Williams is associated with landscape design.
Plans include private or semi-private elevator entry, approximately 10-foot ceilings, expansive terraces, floor-to-ceiling glass, European oak cabinetry, stone and marble finishes, and Gaggenau appliances. Select penthouses add substantial outdoor entertaining areas, summer kitchens, or private plunge pools. Unit-specific finish schedules and exterior rights should be confirmed in the purchase exhibits.
Residential amenities include rooftop pools and cabanas, spa and fitness facilities, boxing, Pilates and yoga, children’s and teen areas, coworking and meeting facilities, entertainment suites, bowling, screening and gaming rooms, wine storage, and secured enclosed parking with EV capability. Auberge services include concierge, pre-arrival provisioning, package handling, reservations, residence care, fitness/wellness coordination, and certain in-residence services.
The wider Shell Bay experience includes a Greg Norman-designed championship golf course, a nine-hole par-three course, a racquet complex with tennis, pickleball, and padel, and a yacht club with slips and boating services. Buyers should not assume that every club fee, marina slip, or membership right is included in the condominium price; initiation fees, dues, transfer rights, approval, and availability require written confirmation.
The residential tower topped off in March 2026, and the latest project update targets completion in 2027. Pricing changes with inventory; as a dated example, a current one-bedroom Elliman listing was offered at $2.41 million but was already under contract on the research date. Request a live inventory and cost schedule.
Secured parking and a dog-walking trail are advertised, but public marketing does not fully establish parking allocations, pet limits, or leasing restrictions. Buyers should review condominium and club documents separately, including association fees, club dues, marina costs, rental and pet rules, service charges, deposits, parking/EV rights, and the treatment of any developer-managed rental or residence-care program.