The Residences at Shell Bay by Auberge Collection

Welcome to The Residences at Shell Bay by Auberge Collection

The Residences at Shell Bay, Auberge Collection introduces an unusually comprehensive private-club lifestyle to South Florida, combining 108 luxury residences with a 150-acre private enclave along the Intracoastal Waterway in Hallandale Beach.

Developed by Witkoff and PPG Development, Shell Bay is conceived as far more than a residential tower. The community integrates a Greg Norman-designed championship golf course, private yacht club, Racquet Club, wellness facilities, dining, extensive landscaped grounds and personalized residential services by Auberge Collection within one gated destination.

The 20-story residential tower has now topped out, with completion currently targeted for 2027.

Just 108 Private Residences

The residential tower contains only 108 residences and penthouses, offering a relatively intimate ownership population compared with the enormous private-club environment surrounding it.

The principal collection includes one-, two- and three-bedroom residences, while select penthouse and duplex configurations extend to four bedrooms. Every residence includes private outdoor space, and select duplex penthouses incorporate their own plunge pools and summer kitchens.

Floor-to-ceiling windows frame broad views across the golf course, gardens and surrounding waterways, while private and semi-private elevator access creates a more residential arrival experience.

Residence features include:

• One- through three-bedroom primary floor plans
• Select four-bedroom duplex penthouses
• Private balconies and wraparound terraces
• Approximately 10-foot clear ceiling heights
• Private or semi-private elevator access
• Floor-to-ceiling windows and sliding glass doors
• Open-concept living, dining and entertaining spaces
• Interiors by AvroKO
• Custom white-oak cabinetry
• Honed marble kitchen surfaces
• Gaggenau appliance packages
• Integrated wine refrigeration
• Auberge-serviced minibar
• Generous primary dressing rooms
• Honed-marble primary bathrooms
• Freestanding soaking tubs in most residences
• Custom white-oak and limestone vanities
• Brass fixtures and refined natural finishes

The aesthetic is deliberately warm and natural rather than overtly glamorous, giving the residences the feeling of private club homes rather than hotel suites.

Interiors by AvroKO

The interiors are by AvroKO, the internationally recognized hospitality and residential design studio.

At Shell Bay, AvroKO uses white oak, honed marble, limestone-inspired surfaces, warm metals and a restrained natural palette to create homes that feel sophisticated but relaxed.

The design responds directly to the broader club environment.

Instead of competing visually with the golf course, water and gardens outside, the residences are intended to feel like serene retreats within the landscape.

A 150-Acre Private Club Community

The greatest differentiator is the sheer breadth of the environment surrounding the residences.

Shell Bay spans approximately 150 private acres along the Intracoastal, with Mediterranean-inspired landscaping, a championship golf course, private yacht club, racquet facilities, spa, fitness, dining and extensive outdoor recreation.

That scale changes the ownership proposition entirely.

A resident is not simply buying:

home + lobby + pool + gym.

They are buying into:

home + private club + golf + marina + racquet + wellness + dining + Auberge hospitality.

That is what makes Shell Bay materially different from a conventional luxury condominium in Hallandale Beach, Aventura or Miami.

Greg Norman Championship Golf

Golf is one of the defining elements of Shell Bay.

The community features a Greg Norman-designed championship golf course with a no-tee-time structure and a world-class caddie program.

That is important because Shell Bay is intended to function as a true private golf-club environment rather than a residential development that simply happens to border a course.

Residents and members have access to a broader golf ecosystem incorporating instruction, practice facilities and professionally managed play within the 150-acre club setting.

For serious golfers, this may be the single greatest reason to consider Shell Bay over a traditional coastal tower.

Shell Bay Yacht Club

The Shell Bay Yacht Club provides a second major lifestyle anchor.

The club offers slips for private vessels together with charter opportunities and access toward the Atlantic Ocean.

That gives residents access to boating without requiring a separate yacht-club membership elsewhere in South Florida.

For buyers who value both golf and boating, Shell Bay offers a particularly unusual combination.

Most luxury communities are organized around one or the other.

Here, they coexist within the same private enclave.

Racquet Club

The Racquet Club adds another serious sporting component.

Shell Bay’s broader materials describe Grand Slam-caliber tennis facilities together with pickleball and padel courts, integrated into landscaped club grounds.

The racquet experience is not treated as an afterthought.

It sits alongside golf, yachting, fitness and wellness as one of the community’s primary lifestyle pillars.

For active owners spending extended periods in South Florida, that breadth makes Shell Bay considerably more compelling than a condominium whose recreation is limited to a fitness center and pool.

The 20,000-Square-Foot Clubhouse

At the center of the club is a 20,000-square-foot Clubhouse, incorporating a dining room, cocktail lounge and lobby bar.

This becomes the social heart of the larger Shell Bay community.

Owners can move naturally between golf, racquet sports, dining and social life without leaving the property, while the broader club atmosphere creates opportunities for interaction that a standalone condominium cannot replicate.

Dining and Entertaining

Dining is woven throughout the Shell Bay experience.

The Clubhouse provides formal and casual options, while the residential amenity program incorporates additional dining overlooking the golf course, a sunset cocktail terrace, wine tasting room and private entertaining environments.

For larger private events, Shell Bay includes approximately 30,000 square feet of event space with an adjoining terrace, supported by the hospitality infrastructure of Auberge Collection.

That creates a significant advantage for residents who entertain regularly.

A wedding, milestone dinner, family celebration or corporate gathering can occur within the broader club environment without converting the residence itself into an event venue.

Rooftop Pools and Cabanas

At the top of the 20-story residential tower, residents enjoy rooftop pools and spas surrounded by panoramic golf-course views.

The rooftop environment includes:

• Multiple pools
• Spas
• Private cabanas
• Poolside lounging
• Poolside dining
• Panoramic views across Shell Bay

The elevated setting creates a different experience from the club amenities at ground level.

Below is golf, gardens, marina and social life.

Above is a private residential resort environment reserved for homeowners.

Indoor-Outdoor Spa

Wellness is another major part of the community.

The indoor-outdoor spa is designed around a holistic menu of experiences informed by specialists in sports, medicine, nutrition and wellness.

The spa is conceived less as a conventional treatment facility and more as part of the broader club lifestyle, integrating recovery and wellness into an active daily routine.

For residents using Shell Bay year-round, that combination of serious sport and equally serious recovery is particularly compelling.

Indoor-Outdoor Fitness

The fitness environment combines advanced equipment with small-group programming and direct connection to the outdoors.

Facilities include:

• Indoor fitness
• Outdoor training terrace
• Boxing
• Pilates reformers
• Yoga
• Small-group training
• Wellness programming

Again, the strength is the depth of the program.

A resident can move from golf or racquet sports to strength training, Pilates, spa and recovery without leaving the club.

Entertainment Suite

Shell Bay also includes an unusually broad entertainment environment designed for both adults and families.

The residential program includes:

• Bowling alley
• Screening room
• Gaming spaces
• Children’s Play Lab and Creation Studio
• Teens’ Club
• Multi-sport simulator
• Self-service refreshment areas
• Indoor and outdoor play spaces

That makes the property particularly suitable for multigenerational ownership.

Children and grandchildren have dedicated amenities, while adult owners retain sophisticated golf, dining, wellness and social environments elsewhere within the club.

Five Acres of Outdoor-Living Amenities

Beyond the golf course itself, the residential program includes approximately five acres of curated outdoor-living amenities.

These include:

• Orchid garden
• Landscaped walking areas
• Dog-walking trail
• Outdoor playground
• Gardens
• Social terraces
• Rooftop spaces

The landscaping helps the property feel more like a private resort campus than a conventional tower site surrounded by parking and pavement.

Auberge Collection Residential Service

Auberge Collection provides the residential hospitality platform.

Owners are supported by a dedicated Director of Residences and concierge team, with butler service and personalized lifestyle assistance.

Residential services include:

• Pre-arrival provisioning
• Butler service
• Package receiving
• Dining reservations
• Entertainment reservations
• Personalized fitness and wellness coordination
• Contactless delivery and pickup
• Valet-closet service

The valet closet is an especially thoughtful feature.

Deliveries and service items can be placed into a dedicated access point without requiring staff or delivery personnel to enter the private residence, supporting both convenience and privacy.

Lock-and-Leave Club Living

For seasonal owners or buyers maintaining several homes, Auberge service substantially changes how easily the residence can be used.

The owner can leave South Florida knowing that a professional hospitality team is available to prepare the residence, receive deliveries, provision the home and coordinate activities before arrival.

That makes Shell Bay especially relevant to buyers who want the lifestyle depth of a private country club without the operational burden of maintaining a large standalone estate.

Hallandale Beach and South Florida Access

Shell Bay is located at 501 Diplomat Parkway in Hallandale Beach, positioned along the Intracoastal between Miami and Fort Lauderdale.

The location provides convenient access to:

• Aventura
• Golden Beach
• Hollywood Beach
• Sunny Isles Beach
• Bal Harbour
• Gulfstream Park
• Fort Lauderdale
• Miami
• Fort Lauderdale-Hollywood International Airport

The geography creates an unusual advantage.

Owners are within reach of Miami’s dining, luxury shopping and cultural destinations while living inside a secure 150-acre club environment that feels dramatically removed from urban South Florida.

Private-Club Living Rather Than Conventional Condo Living

This is the distinction I would reinforce throughout the page.

Shell Bay should not be judged primarily by whether its condominium tower is 20 stories or whether a particular residence has one, two or three bedrooms.

The actual product is:

membership-driven private-club living supported by a residence.

Golf, yachting, racquet sports, wellness, dining and social programming are not secondary amenities added around the tower.

They are the reason the community exists.

The condominium gives owners a home inside that ecosystem.

Construction and Delivery

The Residences at Shell Bay has moved well beyond its early pre-construction phase.

Vertical construction began in 2025, and the 20-story residential tower officially topped off in March 2026. Current development guidance continues to target completion in 2027.

That gives buyers the advantage of entering a project with a substantial portion of the physical construction already visible while still potentially retaining access to remaining developer inventory.

The Residences at Shell Bay Pricing and Availability

The development contains just 108 residences and penthouses, and remaining inventory is offered across one-, two-, three- and select four-bedroom opportunities. Exact current pricing varies by floor plan, floor, view, outdoor space and penthouse status.

Because Shell Bay’s official site directs buyers to inquire for current pricing rather than publishing a static public price list, live availability should be confirmed against the latest developer release.

For current The Residences at Shell Bay pricing, remaining residences, duplex penthouses, floor plans, club membership details, deposit structure and private buyer representation, contact Johnathan Shirey for the latest developer information and a direct comparison with other private-club, golf and waterfront residential opportunities throughout South Florida.