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Luxury New Development Buyer Advisory

Selecting a new-construction residence involves far more than choosing a building, floor plan, or view. Developer history, contract structure, deposit requirements, construction timing, services, association costs, ownership policies, and long-term resale positioning can vary substantially from one offering to another.

I help buyers evaluate these variables across Naples and select South Florida markets, narrow a large field of options to the opportunities that genuinely fit their priorities, and move forward with a clear understanding of both the benefits and tradeoffs. My role is to provide an informed, comparative perspective from the initial search through closing.

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Why I Focus on Luxury New Construction

My practice is centered primarily on advising high-net-worth and ultra-high-net-worth buyers and investors whose residential real estate decisions extend beyond square footage, price, or an individual floor plan.

After cutting through the noise and concentrating only on the most desirable projects, I believe exceptional luxury new construction represents one of the strongest residential real estate assets an affluent buyer can add to a portfolio.

The finest developments deliver the residence and the lifestyle in parallel. Architecture, technology, privacy, wellness, hospitality-level service, amenities, and location are conceived as one complete ownership experience. These projects often sit at the leading edge of the luxury market because they are designed around what today’s—and tomorrow’s—discerning buyers value most.

When the development team, location, product, pricing, and service model align, the result can offer a rare combination of personal enjoyment, scarcity, market relevance, and long-term value that existing inventory can be difficult to replicate.

Not every new project meets that standard. My role is to eliminate the noise, evaluate the underlying fundamentals, and identify the select opportunities most worthy of consideration.

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Why Dedicated Buyer Representation Matters

A development’s on-site sales team knows its offering intimately, but it is there to present and sell that specific project. My role is different: to evaluate the opportunity from the buyer’s perspective and compare it with competing developments, relevant resale options, and forthcoming projects that may be a better fit.

I look beyond the presentation materials to assess relative value, view corridors, floor-plan livability, developer track record, construction and delivery timelines, ongoing ownership costs, resale considerations, and lifestyle fit.

The objective is not simply to secure a residence. It is to identify the right opportunity and approach it strategically.

How the Advisory Process Works

1
Discovery Call and Buyer Brief
We begin by defining the intended use, preferred markets, property type, budget, timing, view priorities, lifestyle requirements, and long-term objectives.
2
Curated Development Shortlist
I narrow the market to a focused selection of developments and relevant resale alternatives that align with those priorities, eliminating options that are not a genuine fit.
3
Project and Developer Comparison
We compare current pricing and availability, deposit structures, estimated completion, amenities and services, ownership costs, policies, developer history, competitive supply, and relative value.
4
Private Presentations and Tours
I coordinate developer presentations, property tours, site visits, and virtual appointments while keeping the process organized across multiple projects and markets.
5
Selection and Negotiation Strategy
Once the strongest opportunity is identified, I provide guidance on residence selection, floor and view considerations, pricing, available incentives, and negotiation strategy. When appropriate, I also coordinate with the buyer’s attorney, lender, tax advisor, or other specialists.
6
Due Diligence Through Closing
I remain involved through contract milestones, construction updates, inspections or walkthroughs, important deadlines, and closing to help maintain continuity throughout the transaction.
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What the Client Receives

Each advisory relationship is personalized, but clients can expect:

  • A curated development shortlist based on their specific priorities
  • Current pricing, availability, floor plans, deposit information, and project materials
  • Side-by-side comparisons of competing developments and relevant resale opportunities
  • Evaluation of developer experience, project fundamentals, and market positioning
  • Candid guidance regarding lifestyle fit, relative value, tradeoffs, and long-term considerations
  • Coordination of private developer presentations, virtual appointments, and property tours
  • Residence-selection and negotiation strategy
  • Coordination with legal, financial, inspection, and other professionals when appropriate
  • Continued guidance from the initial search through contract, construction, and closing

Request a Personalized Development Shortlist

Share your preferred markets, property criteria, and timing. Johnathan will prepare a focused selection of luxury new-development opportunities aligned with your lifestyle and investment objectives.

Credentials and Proof Points

Licensed since 2008

Ranked No. 60 in Naples by sales volume in the 2025 RealTrends Verified rankings

Naples-based guidance across select Southwest and Southeast Florida luxury markets

Director of Luxury Sales with Douglas Elliman

Schedule a Private Consultation

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Work With Johnathan Shirey, P.A.

Acquiring within a premier new development requires more than access to inventory. It requires comparative insight, disciplined selection, and a strategy aligned with both lifestyle and long-term goals. I provide private buyer advisory for leading waterfront, branded, and luxury new-construction opportunities across Naples and select South Florida markets.

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