Selecting a new-construction residence involves far more than choosing a building, floor plan, or view. Developer history, contract structure, deposit requirements, construction timing, services, association costs, ownership policies, and long-term resale positioning can vary substantially from one offering to another.
I help buyers evaluate these variables across Naples and select South Florida markets, narrow a large field of options to the opportunities that genuinely fit their priorities, and move forward with a clear understanding of both the benefits and tradeoffs. My role is to provide an informed, comparative perspective from the initial search through closing.
My practice is centered primarily on advising high-net-worth and ultra-high-net-worth buyers and investors whose residential real estate decisions extend beyond square footage, price, or an individual floor plan.
After cutting through the noise and concentrating only on the most desirable projects, I believe exceptional luxury new construction represents one of the strongest residential real estate assets an affluent buyer can add to a portfolio.
The finest developments deliver the residence and the lifestyle in parallel. Architecture, technology, privacy, wellness, hospitality-level service, amenities, and location are conceived as one complete ownership experience. These projects often sit at the leading edge of the luxury market because they are designed around what today’s—and tomorrow’s—discerning buyers value most.
When the development team, location, product, pricing, and service model align, the result can offer a rare combination of personal enjoyment, scarcity, market relevance, and long-term value that existing inventory can be difficult to replicate.
Not every new project meets that standard. My role is to eliminate the noise, evaluate the underlying fundamentals, and identify the select opportunities most worthy of consideration.
A development’s on-site sales team knows its offering intimately, but it is there to present and sell that specific project. My role is different: to evaluate the opportunity from the buyer’s perspective and compare it with competing developments, relevant resale options, and forthcoming projects that may be a better fit.
I look beyond the presentation materials to assess relative value, view corridors, floor-plan livability, developer track record, construction and delivery timelines, ongoing ownership costs, resale considerations, and lifestyle fit.
The objective is not simply to secure a residence. It is to identify the right opportunity and approach it strategically.
Each advisory relationship is personalized, but clients can expect:
Share your preferred markets, property criteria, and timing. Johnathan will prepare a focused selection of luxury new-development opportunities aligned with your lifestyle and investment objectives.
Licensed since 2008
Ranked No. 60 in Naples by sales volume in the 2025 RealTrends Verified rankings
Naples-based guidance across select Southwest and Southeast Florida luxury markets
Director of Luxury Sales with Douglas Elliman
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