How many Bay Residences sold at The Ritz-Carlton Residences, Naples between March and October of this year? STOCK Development's own figures suggest one. A March 9, 2026 release said "only eight units remain" in the Bay Residences. By mid-October, Naples Daily News reported that all seven remaining Bay Residences, plus some Tower Residences, were being completed and outfitted by interior designers before sale.
That change matters for anyone weighing the purchase now. In its final stretch, this development no longer sells floor plans, deposits and a future delivery date. It sells homes that designers have finished and furnished, which you can move into soon after closing. Its sales pitch now rests on convenience.
The Building Crossed the Line in October
The 128-residence community sits between Vanderbilt Beach and Vanderbilt Lagoon. According to Naples Daily News, it received a temporary certificate of occupancy in October, and the developer expects the first move-ins before the end of the year. In the same report, Brian Stock, CEO of STOCK Development, said the community is "entering its final stretch toward welcoming its first residents."
The timeline took longer to arrive than earlier statements suggested. In April 2025, Business Observer reported that vertical construction had topped out and that temporary occupancy was expected by early 2026. The March 2026 release said closings in the Tower and Bay Residences would begin that summer. The temporary CO came in October.
| Date of statement | Source | What it said |
|---|---|---|
| April 2025 | Business Observer | Topped out; temporary occupancy expected by early 2026; about 75% sold |
| December 2025 | Business Observer | 80% sold, more than $500 million in sales |
| March 2026 | STOCK release | Park Residences launched; eight Bay units left; Tower and Bay closings expected in summer |
| October 2026 | Naples Daily News | Temporary CO in hand; seven Bay units left, being finished and furnished; move-ins expected before year-end |
The table shows a project that sold most of its homes early and then slowed at the end. The December 2025 Business Observer figure of 80% sold is the latest overall sales percentage on public record. Developers often sell their final units at a slower pace, and STOCK changed how it sells them.
Why a Developer Furnishes Its Final Units
STOCK's reason is clear from its own statements. In Naples Daily News, the company described the furnished inventory as aimed at "affluent out-of-state buyers," and Stock put the pitch directly:
"Buyers can go to contract and be living in a fully finished, designer home within weeks, not months."
Claudine Léger-Wetzel, STOCK's vice president of sales and marketing, told the paper what buyers can skip. "They're not coordinating contractors, waiting on furniture deliveries, or flying in for inspections."
For someone who lives elsewhere, those are real costs. A new condo usually arrives as a shell, or close to one. Next come months of design decisions, installers, deliveries and trips to Naples before the home can be used. When the developer takes that work on, the purchase becomes simple, and it also moves the conversation away from timing. A March buyer was weighing a short list of remaining units. A November buyer is weighing a finished home they can live in by New Year's, which Léger-Wetzel said the current timeline could allow.
Turnkey was already on offer in March, when the release said residences were "curated in collaboration with Marc-Michaels Interior Design, offering turnkey options." By October, the developer was finishing and outfitting every remaining Bay home before sale.
What the Furnished Price Actually Contains
Naples Daily News named two of the finished homes:
- Penthouse 607, East Bay building: three bedrooms, designed by Soco Interiors, priced at $6.5 million.
- Residence 401: four bedrooms, 4,900 square feet indoors plus 725 square feet of outdoor living, designed and equipped by Beasley & Henley, offered at $8.35 million.
These are asking prices in October 2026. They are not recorded closings. Note also that the penthouse costs less than the fourth-floor residence. In this community the building and the size of the home drive price more than the floor label does. The March starting prices make the same point. Park Residences began at $4 million, Bay at $5 million and Tower at $6 million.
The harder question is what the furniture and design work add to each price. The reported figures don't separate the home from the interior or state what the listed price includes. A buyer looking at a finished unit is looking at one designer's choices, and the useful way to judge them is how close they come to what the buyer would have chosen. Before writing an offer, it helps to get these in writing:
- Which furnishings, art and equipment convey with the home, item by item.
- Whether any part of the design package can be swapped out or removed, and how that affects price.
- What the developer's warranty covers on the finished interior, as opposed to the building.
- The current association budget and any separate fees tied to Ritz-Carlton residential services. Those figures have not appeared in public reporting.
The Brand, the Building and the Hotel Down the Road
Furnishing makes the purchase easier. It does not change how the brand works here, and a remote buyer may not know the details. STOCK's own disclosure says the residences "are not owned, developed or sold by The Ritz-Carlton Hotel Company," and that STOCK uses the Ritz-Carlton marks under a license. Ritz-Carlton manages the residential services, and the developer describes a dedicated general manager.
According to a July 2025 Naples Daily News report, the property is separate from the nearby Ritz-Carlton, Naples resort. The two share a brand and its standards, but they are not physically connected. Owners get their own amenities, which the March release described as more than 50,000 square feet managed by Ritz-Carlton. The centerpiece is the 28,000-square-foot Vanderbilt Club, with a private restaurant, spa, fitness center, theater, golf simulator lounge and a full-service marina. The hotel benefit on the developer's site is Marriott's Luxury Residences Hotel Reservation Service, which includes a 10% room-rate discount on up to two rooms, subject to availability. That is a booking benefit, and the developer's materials do not describe access to the resort's facilities. A buyer who expects that access should confirm it in the sales and association documents.
How the Delivery Stage Compares Along the Coast
Two other branded residential projects on the coast give 2026 as their delivery year, and each uses a different ownership model.
| The Ritz-Carlton Residences, Naples | Rosewood Residences Naples | Four Seasons, Naples Beach Club | |
|---|---|---|---|
| Developer | STOCK Development | The Ronto Group, with Wheelock Street Capital and Rosewood Hotels & Resorts | Naples Beach Club redevelopment |
| Scale | 128 residences, five buildings | 42 residences, two seven-story buildings | 153 residences: 58 beachfront, 95 golf-side |
| Hotel relationship | Licensed brand, separate from nearby resort | Residences only, no hotel | Resort opened November 17, 2025 |
| Stated status | Temporary CO October 2026 | Topped out August 2025; completion targeted near the end of 2026 | Beach-side residences listed for 2026, golf-side for 2029 |
At Rosewood Residences Naples, on Gulf Shore Boulevard North in Coquina Sands, Ronto said all owners would join Rosewood Reserve. Rosewood will manage food service for residents and their guests, and the property is designed to deliver hospitality without transient hotel guests. Its end-of-2026 date is still a target. At the Four Seasons resort, which opened in November 2025, the residences sit beside an operating hotel. Of the three, the Ritz-Carlton Residences is the one with a reported temporary CO and furnished homes on the market this fall.
The Wider Condo Market Is Not Pushing Prices Down
The countywide numbers don't point to a glut. The Naples Area Board of REALTORS® September 2026 report, released October 23, counted 2,168 active condo listings in September. That is down 17.9% from a year earlier, with 5.8 months of supply, down 31.8%. Closed condo sales rose 2.5% to 291, and days on market fell to 102. In its accompanying market report, NABOR said the excess inventory that built up in 2025 is being absorbed.
Those figures cover the whole county, at a September median of $400,000, so they say little directly about a $6.5 million penthouse. They do show that the furnished strategy is not a response to a market-wide surplus. It is a choice about how to sell the last homes in one building, and it is aimed at buyers who would otherwise be put off by distance. Those buyers should measure value by how complete the home is and what it contains, and whether the design suits them.
Frequently Asked Questions
Can owners move in now? According to Naples Daily News, the developer expects initial move-ins before the end of 2026 under the temporary CO issued in October.
Are the Park Residences furnished too? The October report described furnished inventory in the Bay and select Tower Residences. The Park Residences launched in March as 20 three-bedroom homes from about 2,600 square feet, starting at $4 million, with a private rooftop pool.
Does ownership include use of the Ritz-Carlton resort? The developer's materials describe residents-only amenities at the Vanderbilt Club and a Marriott hotel-reservation discount. They do not describe access to the resort's facilities.
This post is general information, not legal or financial advice. Please review contract terms, association documents and fees with your own attorney or advisor.
If you would like a side-by-side look at the remaining residences, or a remote walkthrough before you book a trip, John Shirey can set up both. Let's Connect.
